The Edenspiekermann Manifesto
- We don’t do good work.
Good work is not enough; we need to do great work.
- We invent new tools.
That may mean throwing out the old toolbox.
- We need inspiration to inspire.
Share your experiences, ideas, failures, successes.
- We tolerate failure.
Failure is part of the process.
- We collaborate.
Collaboration does not mean consensus.
- We generate ideas.
Idea generation is not idea selection.
- We like making stuff.
Useful, beautiful, important things.
- We dare say no.
Saying yes is often just laziness.
- We like surprises.
We have to mistrust our own routines.
- It’s your company, too.
If something can be done better, don’t wait for permission.